GISELE SHOWS OFF HER GLORIOUS MANE FOR PANTEN

While Gisele's been a brand
ambassador for Pantene in Brazil since
2007, the supermodel's now stepping
into the role in the US, too, starting
January 2014. What does that mean?
The Internet and television airwaves
will be flooded with even more images
of Gisele with amazingly perfect hair
(there are already 30 million Google
results for "Gisele hair," so what's a
few more?). And Pantene will assume
the limelight again after that Sheryl
Sandberg-approved ad campaign it
ran in the Philippines got so much
attention. It's a win-win for both
parties, if maybe a bit of a surprising
choice—Gisele seems like one of those
women who was just born with a
fantastic head of hair (like her bod)
instead of someone who uses a lot of
products to work for it. (Years ago she
confessed to us that she doesn't even
own a hairbrush!)